Few logos hit the right pulse of the audience whereas some disappear in the shadows. What is the reason behind this phenomenon? So to get an idea of how effective your logo might be and how you could improve it, check out these few popular logo guidelines.

• If you want people to recall your logo, you should avoid an overly intricate one. Ideally, you would want to create first strong impressions but having an intricate logo could work in the opposite direction. On the other hand, simple logos can be easily remembered. In terms of shape, text, color scheme and overall effect, your logo should be simple but imaginative

• If you have thought of developing a symbol rather than a logo, a simple image can represent your business or web page without the support of words. However, you can add a word or two with it, provided it does not drift from the central theme of the symbol.
• All parts of the logo should be legible at a variety of sizes, ranging from billboards to business cards. For this reason, avoid complicated photographic images or gradients. You can opt for vector images that can be easily and cleanly resized and making.
• Keep in mind to have a memorable logo. This can be accomplished with contrast, simplicity, and evocation. You can use contrasting hues on the colour wheel, however be careful about using the colour scheme that is similar to another logo.
• Though originality is the brain child of any concept, following some guidelines that trigger positive response can be incorporated, such as using bright colours or a shape that calls a familiar object to mind can be equally effective.
• To make sure that your logo is reaching the right audience, you might consider researching your readers or clients to find out what they respond to in terms of imagery. For example, job types, hobbies, or interests that are common across your audience members could provide you with some logo ideas.
• Do not alter and play with your logo design endlessly. Fixing a glaring problem that could negatively affect your business is understandable, but keeping the logo consistent is equally important. It helps people recall your logo while building an associated reputation for your business.
• Simple shapes, basic colors and direct contrast are visual marketing strategies that haven’t changed. Take advantage of them to create a logo that can join the ranks of classic images, such as Olympics or IBM.

• A logo is the visual identity of a brand, a mark that represents an organization and makes it instantly recognizable to an audience. This visual identity is built on the use of a set of colors, fonts and imagery that are used to symbolize a brand and make it distinct from other products, services or brands in a given industry. The logo should be a unique symbol, and should visually represent a company’s services. A logo should stand apart from similar brands or services. A brand should be unique and recognizable to an audience.
• A logo should accurately represent a company and the services it provides. This doesn’t mean that a logo must be literal, but a designer should consider how font, color and image choices support and reinforce a company’s identity.
• Logos that use humour or double meanings make memorable examples of design, and help a business identity stand out in the marketplace by creating witty and smart logos.

Conclusion:
It is important is to strive for uniqueness and not rip out any established logo is in any way acceptable. There is a fine line between ripping a design off of another designer and just being influenced.

Of course, there is a fifth element to a logo.  A logo should mean something represent the organization or individual’s key values and belief. To make it more substantial, it should even tell some kind of a story. This is where designers can get really creative and express these things in abstract ways. One can toy around with being abstract as well.