Email Marketing aims at long lasting relationships without indulging in a costly media campaign. Not that these media campaigns are not essential, but email marketing requires a relatively low budget.

One should always decide on their target audience before starting off with any email marketing strategy. The landing page of the mailer should be attractive and the colours used should represent the company. You can share your previous newsletters on blog; this enables you to showcase what you are services and solutions you have to offer.

You can use A/B testing to check which subscription box works better. One can experiment with lots of style, colours, and fonts and can even let your target audience indicate the sign-up box that they prefer.

The subscription process should be easy and should have minimalistic required fields to increase the chances of subscription. It is better that you do not ask for much information at the first go.

It is beneficial to have a privacy policy statement; this assures your audience about how the company uses their personal information. The newsletter templates should be well designed but at the same should time makes sense and easy to understand with a smooth flow.

You can integrate the subscription form with your social media campaigns. The subscription form can have your Facebook fan page or you can drive traffic from your social media efforts to the landing page of the subscription form. However, the results for both methods will depend on the target audience.

The sharing buttons on the newsletter should be placed strategically and should be shared and passed easily from audience to audience.

It is advisable to send all emails from an IP address that is dedicated to that purpose to gain the trust of your recipients. The customers will trust you even more when genuine office details and contact information are available on all email marketing material.

Always make sure to get feedback from your audiences, this will help you understand what does your audience expect; it could be feedback on content, frequency, etc. You should also ask suggestions regarding the communication methods they prefer. Some countries might prefer links, while some html format whereas others prefer text.

One can consider doing without much graphics as if the newsletter is cluttered with images, chances are that it won’t display in the preview box and the message will not be read. You can add text in between your images to avoid this situation.

Conclusion:
Avoid subject lines such as free, cost, cash, $$$, reward, offer, cheap, save, debt, credit, money, finance as these terms  are most likely to land you in the spam folder.